The NEW ANTIQ ecosystem
Not a marketplace — a standard, a service and a community. Two layers: the platform products — scalable, running without personal involvement, and personal work — VERDIGRIS, the project's brand studio.
A MAP OF THE ECOSYSTEM
The contents stay in place — the product families scroll on the right.
Sellers and galleries
B2BNEW ANTIQ STANDARD — packages
Visual and meaning-led packaging of objects: visualization in a room, a meaning card, tagging, ready-made materials. The flagship of the launch.
MASTER — the seller's subscription
Monthly service: new objects to the standard, tools, entry into the drops, priority matching with designers.
Seasonal curated drops
Collections of 8–15 objects from different sellers, drawn together by mood: an essay, a playlist, an audio portrait.
Designers
B2B · PARTNERSTUDIO — the designer's subscription
Curated selections for a project + visualization of an object in the client's room, a “legend” for the presentation. Pro: a closed catalogue, priority, commission.
A library of textures, materials and 3D
Digitized antique surfaces + 3D models for visualizers, architects, film, gamedev, VR.
Collectors
B2CCabinet of Rarities — the personal collection
Collection vitrines, an object passport, analytics of connections and “A Letter to the Next Keeper” for heirs.
Portable Home →
A selection of objects that turn temporary lodging into a home of your own — for expats and nomads.
Gift Story — a gift with a story →
An object for the person and the occasion + a personal message-story + the aesthetic of the presentation.
The Home Chronicle → · Legacy
Guiding a family through clearing a home: reading objects, decisions without haste, the book of the home. Let go with dignity.
VERDIGRIS — personal work
BRAND STUDIO · DOES NOT SCALEBranding for houses
An expert, a shop, a gallery: identity, cards, a tone of communication — by the founder and team in person.
Large private collections and interior projects
Curated sessions Discovery → Classic → Full → Bespoke: concept, selection with visualization, a digital catalogue of the collection.
NEW ANTIQ brand products
The project's own advertising and identity are made here too. The brand's top line; in the future — perhaps a surface of its own.
The Masters' Circle
REGISTRY · VERIFIED · 5–10% COMMISSIONService around the object
Restoration, appraisal and attribution (a second opinion after O.'s valuation), law and provenance, logistics, insurance.
Materials and craft
Finishing materials, finishers, textiles and decor, one-off craftspeople — to carry projects through.
Creative
Photographers (the Standard's network on the ground), visualizers, illustrators. Open-call competition features.
The NEW ANTIQ Club
FOR EVERY ROLEThe NEW ANTIQ Club
A private club in the spirit of 18th-century salons: a feed of talk, meetings, lectures, learning. Levels: Guest → The Circle → The Inner Circle.
Club features · Course + certification →
Seasonal Retreats (journeys €3000–8000) · the “Antique Minimalism” course + certification (€500–2500) · a Mentoring Circle (€1000–3000).
The School of the Eye → · Twelve Ways of Looking
A course in the trained eye: learning to see more, not to appraise. The free column "The Look"; the cycle by newsletter.
Media and the brand's voice
MEDIA · VOICEThe Journal + the founder's diary
Industry news + philosophical notes without a face. Trust, and the ground for the coming book.
The “Antique DNA” test
12–15 questions → one of six archetypes → a personal selection. The main viral entry.
The book “Objects Speak” → · Methodology →
The philosophy as a cultural artifact (hygge, wabi-sabi) + a defensible system of principles.
“The Digital Antiquarian” → · Things Speak
Films where the object speaks in the first person (voice, ASMR, AR) · a viral swipe-collection game.
“Kintsugi” — the cultural voice →
A through-lens: beauty through repair, the worth of scars. A running line of voice inside the platform.
Analytics and the future
OPENS LATERAntiq Intelligence Index →
A quarterly market report: trends, prices, forecasts. NEW ANTIQ as an institution.
Metaverse · a blockchain passport + NFT →
An immersive space with exhibitions · an unalterable provenance and the object's digital essence.
Infrastructure
NOT PRODUCTS · THE FOUNDATIONThe platform + cabinets · The app
“The Workshop” / “The Studio” / “Cabinet of Rarities” + matching · the collector's “pocket cabinet” (ready).
Geo-catalogue · map
Seller and master points: search nearby, by category and specialist, opening hours, links to storefronts. A free listing — a channel for gathering users.
Community + chat + a shared feed
A gallery-feed of everyone's objects, quick posting from the cabinet, private and networking chats.
Curator O. · Antique Intelligence
A personal curator that remembers all your conversations. Full — on subscription, basic — free.
Heritage Patronage
1–3% of deals — into a fund for preserving heritage: digitizing collections, grants to restorers. The project's DNA.
CURATOR